In Late July, Onehunga rapper/producer INF of the SWIDT crew scored the instrumental for 'SWIDTCULOUS' off fellow SWIDT team member Smokey Beatz Music, also his nephew. Blown away by the low-slung marching brass band funk Smokey had captured in this particular instrumental, INF ripped into it. Using the track as a vehicle to exercise some lyrical slang contortionism, he was also able to promote a play on words he had just come up with.
"SWIDTCULOUS, from SWIDT... SWIDT meaning, see what I did there," he laughs. "It's something I used to say awhile ago after writing something witty on facebook, or a cool pun intended sentence. I shortened it to SWIDT and it just sounded cool. SWIDTCULOUS is like a behaviour/feeling; whether you're having a good time with your friends, family, getting high/drunk, and all the way through to just chillin'. Let's get SWIDTCULOUS."
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Martyn Pepperell is a Wellington based music, arts and culture writer, radio host, DJ, copywriter and creative consultant.
Martyn is a contributing editor at Vanguard Red Magazine. He also writes a monthly music column for Fishhead Magazine, a weekly Wellington music blog for wordonthestreet.co.nz and curates the Who's Next and New Music Report sections for Rip It Up. Martyn hosts two regular radio spots on Radio Active 88.6 FM, Unofficial Channels (8.15am-9am on Fridays) and The Hard Deck (every second Tuesday from 9-11pm). He also hosts a weekly new music segment called Pepperell's Pick Of Next Week on RDU 98.5 FM (Wednesday mornings at 9.15am) and a weekly fresh New Zealand artist showcase on Kiwi FM (4.30pm on Monday afternoon).
Outside of these engagements Martyn also freelances for North & South, Idealog, NZ Musician, Wellington Woman and undertheradar.co.nz. His work has also appeared in City Voice, Groove Guide, Pulp, UNO, ATM (UK), Red Bull Daily Notes (EU), socialmedia.nz, Critic, The Press, The Kiwi Diary and numerous other magazines, newspapers and websites. In 2013 he penned the local music pages of the fifth edition of Bennett & Slater's Best Of Wellington guide book.
In the past Martyn has also provided music related commentary for Nightline (TV3), Radio New Zealand, Radio One, George FM, Base FM, and BFM.